St. Mary’s Bank is pleased to announce the appointment of Tracy Durocher as Senior Vice President – Director of Marketing Strategy. 

“We are delighted to welcome Tracy to the St. Mary’s Bank team,” said Tyler White, Chief Strategy Officer and EVP. “Her extensive marketing experience and innovative approach will be instrumental as we continue to grow and enhance our member services. We’re confident that her leadership will help us not only expand our membership but also strengthen the value we provide to our members across New Hampshire.”

With a strong track record of driving results, Tracy will focus on elevating St. Mary’s Bank’s marketing efforts by highlighting the unique benefits of the credit union to both existing and prospective members. Additionally, Tracy will collaborate closely with her team to expand membership in key communities across New Hampshire, ensuring that St. Mary’s Bank’s growth is both strategic and deeply rooted in the community. Tracy’s passion for delivering personalized marketing strategies will also play an important role in tailoring messages that resonate with individual member needs, strengthening member engagement and building deeper, more meaningful relationships.

Tracy’s appointment is an integral part of St. Mary’s Bank’s strategy to expand its market presence and deepen its relationships with members. Her expertise in brand development, member engagement, and digital marketing will help position St. Mary’s Bank for continued success in the competitive financial services landscape.

Prior to joining St. Mary's Bank, Tracy served as Vice President of Marketing at Merchants Fleet leading marketing efforts during a transformative and hypergrowth period for the organization.